Ambient : Tatler
Tatler printed backwards on wall + Text decals on mirror : Interactive optical illusion
A carefully measured optical illusion bespoke to each location, this piece puts the niteclubber/shopper on the cover of Tatler; thus personalising the magazine for them.
The magazine was to run promotions regarding photos taken by punters from within the illusion.
This piece was Bloom advertising’s first entry to the Cannes Lions.
Please see the photos at the URL stated above.