TV : Sqeez

This ad was written to associate the product more directly with it’s orangy origins.

Many people look down on juice made from concentrate as being a lesser juice.
By tieing the product to the fruit we aimed to alleviate that notion and attach
a more high-end association in a time when people will be reconsidering
their regular purchase of expensive ‘fresh’ juices.

Also available in “Apple Juice”:

  • Type TV, Art Direction

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