It started with four letters and a perfect cube.
Once I noted that the letters of the brandname ‘Noji’ could contain eachother sequentially, I set myself the appropriately architectural challenge to extract them from a cube. This was to embody the ethos of considered and sustainable simplicity that Noji’s buildings exemplify.
No wasted space. No wasted material.
A cross section of the final solution then provided the two dimensional letterforms of the brand. What this produced is a bespoke typeface to the Noji brand in which the letterforms have a unique architectural relationship with eachother.
The 3D animation was produced for the Noji office screens
and was animated by The Element (element.ie)
The sound design was done by Mutiny (mutiny.ie)