Brand : Noji Architects
It started with four letters and a perfect cube.
Once I noted that the letters of the brandname ‘Noji’ could contain eachother sequentially, I set myself the appropriately architectural challenge to extract them from a cube. This was to embody the ethos of considered and sustainable simplicity that Noji’s buildings exemplify.
No wasted space. No wasted material.
A cross section of the final solution then provided the two dimensional letterforms of the brand. What this produced is a bespoke typeface to the Noji brand in which the letterforms have a unique architectural relationship with eachother.
The 3D animation was produced for the Noji office screens
and was animated by The Element (element.ie)
The sound design was done by Mutiny (mutiny.ie)
Type Branding, Design