TTL : Safefood

Safefood’s Weight-Mate app is the sponsor for the Operation Transformation TV show. The campaign rolled out across TV (3 x stings shown above), online (4 x display shown above), print and social; targeting 5 different types of people who aspire to lose weight.

Agency : Target McConnells
Creative Team : Robert Boyle/Karl Waters
Production House : Piranha Bar


  • Role Creative Director/Art Director

  • For Safefood

  • Date Jan '15

  • Type TV, display, print, social.

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