TTL : Safefood
Safefood’s Weight-Mate app is the sponsor for the Operation Transformation TV show. The campaign rolled out across TV (3 x stings shown above), online (4 x display shown above), print and social; targeting 5 different types of people who aspire to lose weight.
Agency : Target McConnells
Creative Team : Robert Boyle/Karl Waters
Production House : Piranha Bar
Role Creative Director/Art Director
Date Jan '15
Type TV, display, print, social.