Robert Boyle : Art Director

With this through-the-line campaign we wanted to highlight the power imbalance that has the consumer doing the annual insurance renewal dance every year. Why bother, we can go to Chill? An unusual but hardworking metaphor, demands ‘Don’t be like this booby!’

Agency : BBDO Dublin
Executive Creative Director : Shane O’Brien
Creative Director/Art Director : Robert Boyle
Art Director : Liam Frawley
Copywriter : Dillion Elliott
Account Director: Ciara Burke
Account Executive: Áine Neenan
Senior Designer: Fionán Healy
Agency Producer: Andrew Counihan

Animation Studio: Piranha Bar, Dublin
Director: Simon Burke
Producer: Emily Brady
CG Supervisors: Sam Boyd & Simon Burke
Character Grooming & Look Dev: Sam Boyd & Ciaran Talbot
Rigging: Víctor Vinyals
Animation: Conor Ryan