Robert Boyle : Art Director

This campaign series promoted different products with the Bord Bia Quality Mark as part of a push to reposition the certification through behaviour-led and insight-driven creative.
Targeting consumers aged 25 to 44, the films focus on influencing midweek meal decisions, positioning pork + bacon, lamb and beef as convenient, high-quality options for people with busy lifestyles. These films sought to embed the Bord Bia Quality Mark more deeply into everyday food decisions, particularly among younger, time-pressed consumers.

Credits
Client: Bord Bia:
Marketing Director: Úna FitzGibbon
Director of Client & Stakeholder Engagement: John Murray
Senior Marketing Manager: Teresa Brophy
Pigmeat and Poultry Manager: Shauna Jagar
Marketing Manager: Rachel Doyle
Insights and Planning Specialist: Emily Higgins
Marketing Graduate: Cora Ní Ghallchóir
Agency: goosebump
Managing Director: Sarah Love
Executive Creative Director: Robert Boyle
Senior Art Director: Ciara Griffin
Copywriter: Alex Hayes
Head of Strategy: Bríona McArdle
Head of Client Services: Sarah Clinton
Producer: Jessica Derby
Account Director: Sinead Brennan
Account Manager: Josh Cook
Head of Social: Jade McClafferty
Production Company: Saturday Films
Director: Stevie Russell
Producer: Gary Moore
PM: Grainne Tiernan
Production: Keeva Bolger
DoP: Narayan Van Maele
Art Director: Joe Fallover
Stylist: SJ Ffrench O’Carroll
HMU: Barbara Conway
Food Stylist: Erica Ryan
Post-Production
Post-Production: Screen Scene
Post-Production Supervisor: Sinead Bagnall
Post Producer: Lisa FallonEditor: Stevie Russell
Edit Assistant: Eric Scott
Visual Effects: Allen Sillery
Colour: Gary Curran @ Outlimits
Sound Design: Will Farrell @ Blast Audio