RSA : Let's save lives together
This year, despite reduced traffic from Covid 19 lockdown, there has been an increase in fatalities on Irish roads. These are needless and preventable deaths. The Road Safety Authority’s new campaign is a direct appeal from the emergency services who have experienced first-hand the tragic consequences of collisions on our roads.
Agency: BBDO Dublin
Creative Team: Shane O’Brien, Robert Boyle
Account Manager : David Power
Agency production : Andrew Counihan
Production Company: Antidote Films
Director: Ken Wardrop
Executive Producer: Andrew Freedman
Offline Editor: Juangas Dinsmore
Edit Assistant: Jack Thornton & Francesca Murray
Grade: Matthieu Toullett at MPC
Online: Michael Dowling
Sound Design & Mix: Colm O’Rourke
Head of Commercials & Content: Jen Connolly
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Role AD/CD
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For Road Safety Authority
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Date Dec '20
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