RSA : Let's save lives together

This year, despite reduced traffic from Covid 19 lockdown, there has been an increase in fatalities on Irish roads. These are needless and preventable deaths. The Road Safety Authority’s new campaign is a direct appeal from the emergency services who have experienced first-hand the tragic consequences of collisions on our roads.

Agency: BBDO Dublin⁣
Creative Team: Shane O’Brien, Robert Boyle
Account Manager : David Power
Agency production : Andrew Counihan
Production Company: Antidote Films⁣
Director: Ken Wardrop ⁣
Executive Producer: Andrew Freedman ⁣
Offline Editor: Juangas Dinsmore⁣
Edit Assistant: Jack Thornton & Francesca Murray⁣
Grade: Matthieu Toullett at MPC ⁣
Online: Michael Dowling⁣
Sound Design & Mix: Colm O’Rourke ⁣
Head of Commercials & Content: Jen Connolly


  • Role AD/CD

  • For Road Safety Authority

  • Date Dec '20

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