Robert Boyle : Art Director

Too many older pedestrians are being killed on Irish roads. We wanted to encourage more care on the road and attention to the problem without using scare tactics…after all, we want older pedestrians to get out and about and enjoy their daily constitutional without fear of endangerment. So this spot, carried across TV, digital and social, shows our protagonist Granny walking confidently through her domain, until a moment’s dangerous driving disturbs her peace.

Client : Road Safety Authority, Ireland
Agency : BBDO Dublin
Creative Team: Shane O’Brien, Robert Boyle
Account Director : Dave Power
Account Manager : Daniel Harnett
Agency production : Andrew Counihan
Production Company: Antidote Films
Director – Henry Mason
Producer – Andrew Freedman
Production Manager – Glen Collins
Line Producer – Paula Stewart
Director of Photography – Piers McGrail
Steadicam Operator – Mick O’Rourke
Drone – Cinecopters
Location Manager – Donnacha Brady
Stylist – Sarah Flanagan
Art Director – Mark Kilbride
Editor – Darren Baldwin @ Final Cut
Post Production – Mathematic
Song : ‘Look at Grandma’, Bo Diddley
Music Re-record : Cover Sauce
Sound Design & Mix: Dean Jones @ Scimitar

Print and digital:
Photographer : Liam Murphy
Typographer/Animator: Eoghan Reidy
Image Retouch : Kevin Brooks
Final Art (Print): Angela Grishin